It was observed that energy companies acted completely against this expectation during the high pricing period. Companies that did not make the necessary investigations and feedback regarding the complaints of the users about the subject were content with publishing a list of energy savings applications (Evans, M., 2022). Companies that did not take into account the warnings of Ofgem only accepted their mistakes after penal sanctions and took the necessary measures. In this case, it is clearly seen that the companies did not accept their mistakes by prioritizing their economic gains and acted outside of business ethics.